Carolina Waves is an award-winning, multi-platform brand promoting aspiring & independent artists through concerts, a podcast, showcases, industry mixers, festival activations & stages, open mics, and a radio show featuring Carolina artists weekly on K97.5. With their involvement in a national music festival, I created unique branded division with its own modified anniversary logo and event collateral. The new identity blends brand consistency from both the established festival and the existing Carolina Waves brand.