Social Status x Cactus Jack
Social Status is an upscale street fashion and sneaker boutique with international recognition. I designed an immersive experience utilizing unique installations, packaging and web design surrounding the release of the Air Jordan Travis Scott IV. Shopping bags (in sneaker culture) provide brand authenticity and extend the user experience once leaving the physical space; while web redesign allows consumers who were unable to physically attend will still receive a unique experience.
Creative Direction Web Print Packaging